Oyibo Juju and The Frames of My Mind
'Oyibo Juju' is a personal project in which I reimagined old African art, presenting it in a modern and colourful way, particularly to a younger audience. 'Oyibo Juju' blends cutouts of traditional African art with a design style known as Baugasm.
With 'Oyibo Juju', my goal is not only to give old African art a contemporary facelift but also to reach individuals who upon seeing posters from this series, will be intrigued enough to explore or study African art. This, in turn, can influence pop culture and foster a greater appreciation for African art. There is a growing interest in Africa, its art, and its culture, with more people seeking meaningful ways to reconnect. 'Oyibo Juju' is my contribution to this ongoing conversation.
'Frames of My Mind' is a more personal series where I express my thoughts and daily experiences through art. This series includes pieces like 'In My Father's House, There Are Lonely Men', 'Hustle No Dey Finish', and 'Na Money Be Fine Bobo'.
FutureWorkAfrica
FutureWorkAfrica is an optimistic guide to how young Africans will create value–while doing work they enjoy–over the next century. We exist to predict what the future holds for young Africans and all those who support their dreams and future; sharing pointers on how young people can prepare.
Our objective was to gain insight into Generation Z - a demographic with diverse interests shaped by influences such as social media, colourful pop culture, and global issues like capitalism, activism, and climate change. They embrace life unapologetically and with a rebellious spirit, often gravitating towards a visually rich language that is both nostalgic and raw.
Through our exploratory sessions, it became evident that the founders aimed to capture a vibrant, youthful, and forward-thinking essence with FutureWorkAfrica. It was essential to communicate an authentic African identity without resorting to clichés, while also reflecting movement, fun, and the dynamism associated with Generation Z.
Design Collaborators: TomorrowLabs (Dideoluwa Ololade & Jay Suleimann) Motion: Damilare Bello
Her Money Her Power
The #HerMoneyHerPower campaign is a national initiative of The She Tank, with a goal to spotlight the importance of women's financial freedom, its impact on a nation's economy and inspire women to take charge of their economic future.
As lead designer, I was responsible for creating a cohesive visual language. The logo, set in a retro-inspired typeface, a nod to the vintage aesthetics embraced by Gen-Z and Millennials, it is complemented by symbolic elements, the decorative Rafaella typeface, and a vibrant neon colour palette applied in a variety of assets across social media, prints, billboards, website banners, and merchandise.
The campaign engaged over 60 influencers/thought leaders, with 250+ press mentions, and displayed 28 billboards with content in four languages across eight cities. The campaign was further amplified through a segment on Big Brother Naija, Africa's most watched reality show. The campaign generated 1 billion impressions and over 3 million engagements, sparking meaningful conversations and inspiring women to share their financial journeys.
Design Assistant: Okeroghene Stanley